Learning how to further improve the role of customer self-serve as a key element of an organisation’s online strategy will be the central theme of a Learning Event staged by digital analytics agency Webtrends and website developers Mando Group.
The free-to-attend Learning Event, which is being staged from 12.00pm in central Manchester on Wednesday 27 June, will focus on helping decision makers to take the next steps in meeting their customers’ increasingly sophisticated expectations of online self serve, while simultaneously reducing their organisation’s total investment in CRM.
Speakers from United Utilities and accountancy leaders Brookson will highlight their experience of embracing new ways of deploying self-serve in their online presence, and contributors from Webtrends and Mando Group will focus on measuring success for continuous improvements in customer service.
Jon Seal, Director of Strategy at Mando Group, believes that large, consumer-facing organisations can secure a real competitive advantage by ensuring that their online self-serve channel fully meets their customers’ expectations.
“It’s absolutely vital that a site visitor’s online experience should be the best that it can be, but many sites are let down by the quality of the customer self-serve provision. This Learning Event is for those decision makers who want to take their organisation’s online self-serve offer to the next level. Our speakers will aim to show how a self-serve presence can be transformed to add real value to an organisation’s reputation, and in a way that ultimately shows real cost reductions in total CRM investment.”
If you are new to self-serve but can see the potential of enabling your customers to manage how they interact with you and your services online, this will be a great introduction.