Creative marketing and media publication The Drum has reported that 41% of UK companies use social media to find new business. Which is an increase of 8% based on a similar survey polled last year.
The study carried out by Regus found that more businesses are using social media to connect with existing customers, with 66% of UK survey respondents saying that without social media, marking activities cannot hope to be successful.
It was also found that a third of companies used up to 20% of their marketing budget on social media projects, and half actively encourage their workforce to use business orientated sites such as LinkedIn.
Social Media awareness is something that we proactively encourage as an online marketing agency, We would advice that you use these networks as you would in normal face to face development and use then to build relationship and share knowledge.
It’s the perfect way for businesses of any size to communicate, whilst they can be used to engage with audience on a larger scale. But we offer a word of warning, that you don’t just generate business by just having a Facebook page or Twitter account. You need to be proactive by posting and replying.
Most of us use the three main social networks Facebook, Twitter & LinkedIn we are a fan, follower or friend of a company page or profile. Businesses need to focus a proportion of marketing budgets and time - It’s about engagement.
