Koogar interviews Dr.Ivan Misner (Founder of BNI)

Submitted by Koogar on Sun, 26/06/2011 - 12:55

He is called the “Father of Modern Networking”, Dr. Misner is one of the world’s leading experts in business networking and referral marketing.

How and Why did this come about?

The reason for the interview was to find out how successful business men and women like Dr.Ivan Misner promote themselves and what they think of Marketing.

I get asked questions everyday about Marketing. For example;

What should I do?
It is expensive, there’s no point…
I’m not sure what to do…
What do you think I should do to promote the company?

The answer will be different for every business and business owner.

A lot of business owner struggle with marketing not realising that is a necessary activity for all businesses. So, I want to help them in a different way.