How to work the media to achieve PR Goals

A PR skills workshop is being held in Liverpool to help business owners and marketing managers discover how to raise their media profile.

Delivered by journalists and PR consultants Peter Harvey and Rachael Tinniswood, who have 30 years of regional and national media experience between them, delegates will learn how to:

• Write the sort of press release a journalist wants to read
• Understand how journalists work and how to establish yourself and your business as a key contact
• Get your company quoted in newspaper and magazine features
• Use photographs to get publicity for your company
• Deal with a crisis when things go wrong

The half-day course will also feature a masterclass by Gavin Sherratt from It’s About Websites looking at how to best use social media to promote your business.

The PR skills workshop will take place on Thursday, October 6 at The Red Rooms, The Plaza building, Old Hall Street, Liverpool, from 9.30am till 1pm.

Cost is £99 including refreshments and lunch. To book a place or for more information call 07846 406487 or email redroomtraining@virginmedia.com